Branding 4.0 / (Record no. 49440)

000 -LEADER
fixed length control field 01593nam a2200385 a 4500
001 - CONTROL NUMBER
control field 000116878
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170725 2559 th 000 0 tha d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786161813703
038 ## - RECORD CONTENT LICENSOR
Record content licensor 180
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201710191333
Level of effort used to assign nonsubject heading access points onrawee
-- 201707251141
-- joy
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ไทย
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number ป 621 2559
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name ปิยะชาติ อิศรภักดี.
9 (RLIN) 120597
245 10 - TITLE STATEMENT
Title Branding 4.0 /
Statement of responsibility, etc. ปิยะชาติ อิศรภักดี.
250 ## - EDITION STATEMENT
Edition statement พิมพ์ครั้งที่ 5.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. กรุงเทพฯ :
Name of publisher, distributor, etc. อมรินทร์ฮาวทู,
Date of publication, distribution, etc. 2559.
300 ## - PHYSICAL DESCRIPTION
Extent 339 หน้า :
Other physical details ภาพประกอบ ;
Dimensions 23 ซม.
518 ## - DATE/TIME AND PLACE OF AN EVENT NOTE
Date/time and place of an event note YT2017 M11
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element การสร้างชื่อตราผลิตภัณฑ์.
9 (RLIN) 120054
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ชื่อตราผลิตภัณฑ์.
9 (RLIN) 128383
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element เครื่องหมายการค้า.
9 (RLIN) 12486
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element การจัดการผลิตภัณฑ์.
9 (RLIN) 6588
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element การตลาด.
9 (RLIN) 125174
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing).
9 (RLIN) 8943
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
9 (RLIN) 128265
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Trademarks.
9 (RLIN) 1080
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management.
9 (RLIN) 9912
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 292
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://virtua.dss.go.th/cover/9786161813703.gif
Access method http
Name of location of host Cover
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://lib3.dss.go.th/fulltext/thai_book/658GEN/658.827ป6212559.pdf
910 ## - USER-OPTION DATA (OCLC)
User-option data 20339
920 ## - ACCESSIONS HEADING
ACCESSIONS HEADING Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Non-Circulating Not For Loan BSTI BSTI เอกสารภาษาไทย (ชั้น 5) 2017-11-28 395.00 658.827 ป 621 2559 1110016667 2017-11-28 1 2017-11-28 Reference